Design end-to-end consumer experience
To allow garages to consistently provide great customer experiences which increases retention & customer satisfaction scores (CSS).
Take design lead and introduce UX to the company.
What we did:
We defined UX goals and strategy. Audited and improved the current garage facing product, conducted user research, introduced design sprints, prototyped, tested and designed final UI.
Successfully launched the MVP, got over 2000 garages signing up globally, we saw an increase in customer satisfaction by 80%, we helped secure £4.5m in funding.
We wanted to help the business understand existing painpoints and help design a new product strategy. So we introduced design sprints and helped facilitate and prototype and test the product.
Not only did it help us understand the existing problems it also helped us create a new journey which supported multiple scenarios and full end-to-end experience.
CarLounge has to support multiple journeys, so we wanted to make sure we weren't designing a new screen for each, instead we had one that supported many.
Prototyping & Usability testing
Both the legacy garage facing product and the new consumer facing product. Using Axure and Sketch. We introduced UserTesting.com and helped run A/B testing to prove to the rest of the business that there was a much easier and better experience which combined SMS/Whatsapp with CarLounge.
Created a design system alongside designing end-to-end journey from first booking and vehicle health checks to rebooking.